And it’s something Wild Fire Pizza have pulled off with aplomb. Pizzas here, made from a 48-hour proof, have just the right bubble and bite – and it’s proved a recipe for success that’s made them a real Sunderland hospitality hot spot.
From humble beginnings slinging pizzas for friends and family to pop-ups at the old Holmeside Coffee in the Winter Gardens, to its current base at the historic Ship Isis boozer in Silksworth Row, Wild Fire, named after founder Josh Wild, has really proved its worth.
The CAMRA Award-winning Isis and its tardis of rooms and outdoor areas is a perfect home for the casual pizza concept where you can order from the bar to line your stomach for some proper pints.
It’s testament to the quality of the product that Wild Fire often sells out – once the dough’s gone, it’s gone – and there can also be a wait for your scran due to demand, which can be problematic if you’re heading for a show at the Empire or have hungry kids in tow.
But it’s helped to create a hype around the brand that keeps people coming back for more...
source: https://www.sunderlandecho.com/business/review-of-wild-fire-pizza-as-it-launches-new-menu-and-fried-chicken-nights-in-sunderland-3812348